Selling as a Founder
Sales training for founders with an active product in the market
If this feels familiar…
You’re having conversations with potential clients, there’s interest… but nothing moves forward
They ask for demos, pricing, and proposals, and then go silent
You’re not fully comfortable discussing money
Your follow-ups start feeling like chasing
You rely on B2C links to sell, while missing real opportunities in B2B and B2B2C
The real problem
We usually think the product is the issue.
But the real problem is not knowing how to drive a sales process toward a clear decision.
What this is not
This is not a traditional sales course
This is not marketing
This is not lead generation
These are not motivational sessions
This is not for “maybe I’ll try it someday”
Methodology
Hands-on work on real cases
No generic scripts or theory detached from day-to-day reality
We focus on learning when to move forward and when to stop
Build for Founders
Many founders don’t struggle because of lack of talent, but because they’re too emotionally attached to their product.
This work is designed to separate your sales role from your identity as a founder.
Pricing
The typical investment ranges from €2,000 to €5,000, depending on the format and level of support.
Format
One-on-one
20–35 hours in total, with one-third of that time spent working on your real conversations with prospect
Testimonials
“I learned how to listen and better understand my clients, and how to offer them stronger solutions.”
- Felix García, Homia
“I realized I don’t need to be liked, I need to lead the conversation.”
- Marta García, ReceptIA
Who's behind it
If you’d like to review my background before we speak, you can check my professional profile here.
